Effective Business Communications for Sigma Global †Free Samples

Question: Discuss about the Effective Business Communications for Sigma Global. Answer: With the change in time and owing to the wide ambit of information which is dealt in the company on daily basis, often the information becomes inconsistent, which harms the clients of the company, and ultimately, the repercussions of this have to be faced by the company. Through this memo, an attempt has been made to unify the differences in the approaches being adopted by the companys agents. This memo is to be taken as recommendation for the agents and have to be inculcated in the work of the agents of the company. The agents of the company have the authority to post information on behalf of the company but when this is done, there is a need for the material to be approved by the appropriate authority in the company. This is due to the ethical issues which have been brought forward in the past, where some allegations have stated that the company does not use ethical marketing. Ethical marketing helps in building the stakeholder value, a strong client relationship and also ensures that the customer interest is kept supreme by the agents of the company (Lexicon, 2017). Hence, it is recommended to the agents of the company to make ethical advertisements and to get the same approved by a competent authority, before they are published. The agents are also required to ensure that they are always updated on the information relating to the institutions, whereby the details of the courses offered by the institutions, along with their rankings are clearly provided. This information would help the students in making choice of the institution and the course which they want to opt for. Further, this information has to be created in an unfair manner and has to be based on the student from individual nation (Australian Government, 2017a). Hence, the agents are advised to prepare a collective data, which can be easily accessed by the students and every detail is given with clarity. Further, a mechanism has to be adopted whereby the students can use this information, without having to specifically ask for each of the institutions, in a combined manner, so as to draw comparisons. The agents also have a responsibility of giving a clear advice to the students regarding the accommodation advice (Edinburgh University Students' Association, 2017). It is advised to the companys agents that while giving the accommodation related information to the clients, their expectations are kept as the priority and on the basis of it, clear and accurate information is provided and the promises made are met. In this regard, the experience of the agent proves to be of assistance. The different information which has to be imparted to the clients includes the information of the surroundings, the building location, the services available both in and out of the accommodation, the price, and the taxes under the local laws (Ahonen, 2012). The transportation advice is amongst the services offered by Sigma Global. Hence, there is also a need to emphasize about the transportation information provided by the company agents. The concessions, the estimated costs, the benefits, in terms of value for money have to be clearly provided (Greener Journeys, 2014). Transportation is something which is amongst the basic needs of a person coming to Australia from other nation, or even for the travelers within the nation. So, apart from the concentration on the accommodation services, the transportation advice is a crucial aspect for the company. This information has to be thorough and detailed and has to cover aspects like details on bus passes and the like (Australian Government, 2017b). Lastly, the child care services have to be properly discharged by the agents of the company. This would include a detail on the duration of the child care services, its associated costs, and even details like the opening hours and the breaks in the universities. This information is available for a range of individuals and has to be delivered on the basis of the individual who opted for the information, like the faculty or the students. And it can be imparted through different modes of emails, telephones and personal appointments (Arizona State University, 2017). References Ahonen, T. (2012). Student Accommodation Tips. Retrieved from: https://www.topuniversities.com/blog/student-accommodation-tips Arizona State University. (2017). Child Care Services. Retrieved from: https://eoss.asu.edu/students-families/childcareservices Australian Government. (2017a). Education agents. Retrieved from: https://www.studyinaustralia.gov.au/english/apply-to-study/education-agents Australian Government. (2017a). Education agents. Retrieved from: https://www.studyinaustralia.gov.au/english/live-in-australia/transport Edinburgh University Students' Association. (2017). Looking for Accommodation. Retrieved from: https://www.eusa.ed.ac.uk/support_and_advice/the_advice_place/accommodation/looking/ Greener Journeys. (2014). The costs and benefits of concessionary bus travel for older and disabled people in Britain. Retrieved from: https://www.greenerjourneys.com/wp-content/uploads/2014/09/Concessionary-travel-costs-and-benefits-September-2014.pdf Lexicon. (2017). Definition of ethical marketing. Retrieved from: https://lexicon.ft.com/Term?term=ethical-marketing